Have you ever come across another company’s social media feed and wondered how they manage to produce such eye-catching and engaging content for their brand?
You assume right away that they must create their postings using pricey design software like Photoshop, and who knows, maybe they do. But did you know there are less expensive and more easy options available for making visual content? Yes, you’re right. One of those is Canva.
Making unique visuals is simple with a graphic design tool. It is simple to use and simple to access via phone or tablet. You may use it to design items like presentations, invites, posters, brochures, business cards, etc. in addition to using it to liven up your social media posts.
When your company joins the social media world, you need to offer engaging contents that will appeal to your target market. Making plain and uninteresting visuals will not work. Fortunately, Canva makes it easy and gives you the tools you need to design aesthetically attractive visuals that will help you build both your social media profile and your brand. Here are 5 excellent reasons to use Canva to clean up the social promotional purpose for your company.
1 . FREE Version is Available
You can use Canva’s free version, and it’s not just available for a short period of time. Within minutes, you’ll be able to quickly and easily produce, download, and share visually engaging content. How wonderful is that?
That being said, limiting access is a drawback of free things. Several elements are available in the free edition, but for $12.95 a month, you can subscribe to CanvaPro and gain access to even more features that will help you spice up your work.
Our Best Tip: Our best recommendation is to upgrade to CanvaPro in order to access all of their fantastic features if you plan on using Canva frequently (which you should be for social!).
2. Lots of Awesome Features
You will have access to a tonne of fantastic tools, whether you use CanvaPro or the free version, to help you make your social posts stand out from the competition.
Sticker And Animation
Do you want to add motion and life to your graphic? Easy! You can add digital stickers to your artwork in the free version to make it move like a gif. On the other hand, CanvaPro gives you the option to save your image quickly and animatedly in addition to letting you utilise stickers.
Animations and stickers are excellent ways to draw in your audience. People may pause their scrolling for a little moment to look at your message if there is even the slightest hint of movement.
You will have access to an image library with more than 200,000 images in Canva’s free version. In contrast, that amount increases to over 60 million pictures, illustrations, and icons in CanvaPro. With this many high-quality stock photos available, you’ll have no trouble finding the ideal picture right away.
Do you want to utilise a photo or video you took yourself? No issue. You may quickly and easily upload your image, logo, or video to Canva.
You can choose from a variety of fonts if you want to add words to your artwork. Make sure the font you select truly reflects your brand, and avoid using more than two font styles in a single graphic. Using many fonts in one graphic will make it appear unorganized and less professional.
Additionally, just like with photos, you can upload your own fonts for usage if Canva doesn’t already have any that suit your brand.
The use of templates is highly recommended if you still feel unable or pushed for time to develop a graphic from scratch. You can quickly generate professional-looking material in just a few minutes with the wide variety of available templates for professionals. Even though these templates are predesigned, you can still personalise them by changing the colours to match your brand, adding your own images, altering the fonts, scaling the text, adding your logo, etc.
3. Set together a brand kit
To maintain a unified concept while creating content for your brand, stick with its colour range and typography. Maintaining consistency will make your brand seem dependable and established. Your brand will lose its identity if you employ too many offset colours or fonts, which will also reflect poorly on your brand. Fortunately, CanvaPro has developed a Brank Kit that enables companies to easily stay on brand.
You can store all the colours, fonts, and logos associated with your company in one location thanks to CanvaPro’s excellent functionality. There will be no need to repeatedly upload the assets for your brand. Your brand kit will be available when you launch Canva to create a new graphic.
4. Simple Resizing
Considering that you now know how to use Canva to produce a visual graphic, how about optimising it for each platform? It’s crucial! There isn’t a single image size that will function on all social networking platforms. Resizing your social media photos is essential if you want your graphic to be successful. Posting photographs or graphics that are the wrong size will make you appear amateurish, lack quality, and make no progress toward your social media marketing objectives. No business desires that.
Canva is aware that every social networking platform has a different preferred image size. Because of this, CanvaPro has made it simple to resize your image with the touch of a button. The design tool automatically lists the most common image sizes for social media platforms, but you may also change the measurements if necessary.
The basic conclusion is that you must resize your graphic for the right platform if you want your social media postings to be successful. Additionally, it will assist your brand remains consistent and give you a higher chance of attracting and holding the interest of your target audience.
5. Keep Organization
When creating beautiful graphics for your social network, it’s important to keep them organised and accessible in a secure location. When you can’t find something you know you saved, it can be extremely frustrating and time-consuming. Make design folders to relieve your tension!
running a few separate social media campaigns? Make a folder for each one and place the campaign-related visuals in the correct folder. You can discover your graphics quickly and simply by organising the files in a way that works best for your business.
On social media, visual content is essential for brand success. According to data, posts containing high-quality, aesthetically pleasing photographs often have a better interaction rate than those that only contain text. That being said, your company should concentrate on producing authentically engaging content constantly. On Canva, one graphic may be made in a matter of minutes, but it’s vital to remember that you must upload regularly, which can take time for business owners who also have other important responsibilities. We are here to help you because of this! Contact us right now to find out how we can help you spice up your original content and turn social media into revenue for your business.
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