CPA Marketing Expert. (download free ebook with master resell rights)

free ebook with master resell rights

Introduction: What Is CPA- A Comprehensive Explanation
CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used
by almost all companies throughout the world in order to generate leads for their products. This
marketing is done by affiliates who work through their own websites in order to send traffic to
the advertiser’s website for the product of the company. CPA deals with specific forms of
marketing that involve pay-per-click and pay-per-lead ads.
Although Google used CPA networking as a major part of their advertising campaign till June
2008, eBay has now taken up this form of marketing and calls it AdContext. CPA is also known
as Cost per Acquisition. This makes more sense literally since affiliate advertisers under CPA
networks are paid based on what the advertiser acquires from his or her customers
There is no return of funds in this sort of advertisement. As long as the entire action is
completed by potential customers, affiliates get paid per lead that they provide to the advertiser.
This makes it easier and simpler for advertisers to work for their company, as well as for
affiliates to work for their advertisers.
Since there are many CPA networks out there and hundreds of affiliates are hired from these
networks, advertisers usually have affiliate managers who go through the resume of each of
these affiliates hire only those who have the best lead generation records or are the most
appropriate for a specific line of marketing.
The basic deal with CPA marketing is to generate traffic to the company’s website. This job is
outsourced by the advertisers of these companies to the affiliates, who in turn get paid in
commission depending on the quality of lead generation that they can provide. Affiliates then
use various forms of advertising such as banner ads, keywords, article directories, pay per click
ads and video ads to attract more traffic to the website.

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